I was at a Future Shop today picking up some pictures (the first time I’ve had Future Shop print my digi pics, BTW) and I came across a XBox 360 at the store. I just saw it in passing (wowzas, but don’t buy one until you have an HDTV), but the best thing about the whole experience were the three uber-geeks that were glued to the thing for the duration of my visit.
These guys were about as stereotypical as you could get for gaming nerds: long stringy hair, baseball caps, chubby, unkempt facial hair. I can only imagine how many of these guys are coming out of the woodwork to come and gawk at the 360. Not quite the viral marketing that Microsoft had in mind, me thinks.