Freddy, one of the local guides that accompanied us, summarized the wealth of the gentleman behind the counter when he told me that his family “own 143 hectares.”
This gentleman’s family , again from Freddy, was a “pioneer family” in the region and consequently has done well for themselves. With their distillery, folks from up and down the river will stop to buy their alcohol here.
As a side-note, you can see illustrations of the owner’s family above the bar. These kinds of mementos seemed to be popular.