While I should be above caring, there is little on the two television channels that I get that I *hate* more than eTalk daily. I’m not sure if its the pseudo-journalism, the scripted off-the-cuff “check-ins” that they get to do on the 6 o’clock news, the way that the hosts (one being Ben Mulroney, whose personality on television is the all-smiling equivalent of nails on a chalkboard) stand in calculated poses (typical is hands lightly placed in pant pockets…trust me, if you’ve never noticed this go watch–arm lightly bent, hands half-way in pockets, one leg straight the other slightly bent) or the fact that the show is a half-hour advertisement for upcoming CTVglobemedia shows, events or properties, but needless to say the show drives me bonkers.

Just went I thought my hate-on was complete, what should I see walking the dog on Tuesday down Bloor Street but this eTalk branded H3 parked in front of the Intercontinental Hotel. Why on earth does eTalk need an H3? Are stars impressed by the conspicuous consumption?

Perhaps its some grand satire-an inside joke, if you will, that they’re sharing with us over the celebrities they cover –you see an H3 is basically a Colorado pick-up truck gussied up with four boxy doors to look like an impressive military-esque vehicle. The folks at eTalk must be suggesting that the celebrity machine that they cover is just like the H3 they drive: a production that’s heavy on making an impression but light on substance. I wonder…

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