Coke Blak is more like Coke Blech

I got a bottle of Coke Blak as a thank-you from Sony for hoaring some personal data at the Eaton Centre earlier this week. For those of you who aren’t in the know, Blak (c’s are so un-cool…oops…I mean un-ool) is Coke and Coffee. I mean, it’s a “carbonated fusion beverage.” And it sucks.

Listen to this marketing drivel:

“Coca-Cola Blak is a sophisticated, premium blend of Coca-Cola, natural flavors and coffee essence. The effervescence and rich flavor of Coca-Cola Blak provide the perfect pick-me-up for people looking for new ways to stay refreshed any time of the day or night.”

Here’s my take: a smaller bottle than regular coke, sweetened with aspartame (which, according to some, isn’t good for you), a crappy coffee-ish aftertaste and a premium price. If I want a coffee, I’ll have a coffee. If I want a carbonated cola beverage, I’ll get a cola.